We’ve revised our goals
We have been conductng a strategic planning process to plan the future direction and goals for People’s Grocery. With a sense of the ambitousness of the projects we will undertake in the future, we have revised our core organizational goals to better guide our activities. Our revised core organizationla goals are:
1. Educate residents about food systems, sustainable agriculture, health eating & nutrition.
2. Provide access to locally grown, healthy, and affordable food.
3.Engage youth as active participants in their food system.
4. Promote self-reliance through employment, training, and local business development.
5. Produce food locally and promote urban and sustainable agriculture.
6. Build a sustainable, effective, well-functioning staff and organization.
These long-term goals inform our short term goals, which are:
• Expand our nutrition education programs to a larger audience
• Develop addditional urban gardens in Oakland
• Expand our farm from 2 acres to 5 acres and increase annual yield by 30%
• Build programs for youth tied to employment and leadership development.
• Develop a full-service cooperative grocery store in West Oakland
